Is it true that “Flat Is The New Up?” Not if you’re a company just outside St. Cloud, Sartell-based w3i, which is consistently proving that “Up Is The New Up” every quarter through quite impressive and sustained growth. Our guest on this week’s podcast, co-founder Rob Weber (@robertjweber), tells us how they got started and what they’re up to now.
W3i was marketing apps when apps weren’t even cool and their founding is a great story. In 2000, the three Weber brothers (Ryan, Aaron and Rob) discovered the power of free and launched Freeze.com. Along with their team, they developed applications to satisfy users’ pent up demand for free content while pioneering new revenue models to spread the development and marketing costs across millions of installations — over 250 million to date.
This Week’s Show Hosts: Steve Borsch, Tim Elliott, Graeme Thickins and Phil Wilson (and thanks to Phil for tossing out the meme “flat is the new up” on the podcast!)
Music by Josh Woodward and the tune is “Stickybee”. From the podsafe music network Music Alley.
Discussed during the show notes:
- Adam Ostrow; InstallIQ
- Rob’s new monthly column on the topic of “app marketing” for the popular digital media blog “ClickZ” and Ryan Weber of W3i presented at “Add-on Con” at the Computer History Museum in Mountain View on the topic of marketing browser add-ons. W3i co-sponsored the event, along with Google and Mozilla.
- Local MN: FieldNation; MobileMarchTC, sponsored in part by Minnov8; MinneDemo; BuildAnApp
- Innovate100
- CoolIris
- “Report: Google to Open App Store for Business Software – PCWorld Business Center“
- The book: Free Agent Nation by Dan Pink